Behind the Brand

Hi! My name is Naomi, and I'm at the heart behind All You Be.

What began as a small idea has evolved into something I have always been passionate about: the art of organization and self-actualization.

With All You Be, I wanted to create products that truly fit your lifestyle and personality, whether you are more of a type A or type B person. My minimalist layouts offer a clean, organized space for you to jot down your daily tasks, priorities, progress and reflections without feeling overwhelmed.

 

ROOTS

Based in Montreal, this brand began with a simple idea: creating personalized layouts without the hassle of designing them yourself. It all started when I began my first year in CÉGEP (a post-secondary school unique to Quebec) and turned to bullet journaling to stay on top of assignments while also tracking my personal growth journey. Bullet journaling is a method of personal organization that doubles as a creative outlet.

However, for those unfamiliar, while bullet journaling offers a fantastic way to personalize your notebooks, it can be time-consuming to create the monthly, weekly, daily, repetitive layouts, etc. I wanted to develop something that lets you customize your planner without the tedious effort of doing it yourself.

 

VISION AND GOALS

With products resembling the formatting of books in literature, the vision behind All You Be is rooted in the idea that a planner or notebooks can encapsulate a year (or a chapter) in your life. I firmly believe that our habits and how we spend our days (alongside other factors, of course) can shape our character. So, with this philosophy in mind, I set out to create products that emphasize productivity and progress, with the goal of making you the protagonist in your own story. 

What sets this planner apart is its adaptability, it allows you to truly make it your own by choosing layouts that suit you what type of person you are. It also serves as a creative and artistic outlet, offering a blank cover (or if you will, a blank canvas) as well as an open space to customize it in a way that reflects your personality. 

As for the journals, they act like a tool to help you track your life; whether its progress, habits, goals, your gratitudes, or self-reflection. All You Be offers a tangible way to document your journey: who you were, who you are, and who you aspire to become.

If you’re someone who wants to be more organized or disciplined to make time for the fun things in life, whether you’re detail-oriented, free-spirited, an early bird, a night owl or simply a busy bee juggling work, social commitments and projects/hobbies, then All You Be products are designed for you.

 

VALUES

All You Be is grounded in the idea of the in between: between light and shadow, ambition and rest. The duality of the extremes is reflected visually through the solely black-and-white designs, a subtle expression of yin and yang: contrast, clarity, and harmony. All You Be’s philosophy is also rooted in balance, honoring both the spiritual and scientific understanding of human energy, focus, and wellbeing.

Scientific studies show that sustained productivity without rest leads to burnout, cognitive fatigue, and diminished creativity. All You Be is designed with this in mind. I wanted to promote intentional productivity, prioritizing what truly matters, reducing mental overload, and building progress through consistency rather than intensity.

Counter to hustle culture, All You Be is a minimal, safe space to slow down and reconnect. A space where structure supports clarity, and rest is recognized as essential, not optional. I wanted to honor natural rhythms of work and recovery, focus and stillness, because growth doesn’t happen in extremes. It happens in balance.

Fulfillment isn’t found in doing more. It is found in making time for meaningful work, creative expression, community, and the people you love. By blending mindful intention with evidence-based structure, All You Be supports a life that is both deeply present and purposefully designed.

I truly believe that living well isn't about constant motion, but alignment and becoming all you can be, without rushing the process.

 

COMMUNITY

I’ve always wanted to give back to my community, and that has always been a core mission behind All You Be. When you purchase my products, you're not just investing in yourself, you’re also supporting the Montreal community. I believe in empowering choice in all situations, so you still have the option to either direct 50% of the profits to a Montreal-based nonprofit of your choice or 100% of the profits to support my brand, if you'd prefer not to contribute to the charities partnering with All You Be.

This initiative is meant to encourage local giving, as we often overlook the needs of our own community while global issues take center stage. It is important to note that there is no competition. No organization/humanitarian issue is better or more deserving than another. Most importantly, this is about celebrating the incredible organizations that make this world a better place for all.

 

I sincerely hope you enjoy my products and find them helpful, no matter how you choose to use them (you can destroy them for all I care, as long as it stays true to you :D).

All love as always,
Naomi