Behind the Brand

Hi! My name is Naomi, and I'm at the heart behind All You Be.

What began as a small idea has evolved into something I have always been passionate about: the art of organization and self-actualization.

With All You Be, I wanted to create products that truly fit your lifestyle and personality, whether you’re the type who has it all together or someone who’s a bit all over the place (no shame, I’m right there with you!). My minimalist layouts offer a clean, organized space for you to jot down your daily tasks, priorities and progress (as well as your most random, wildest thoughts) without feeling overwhelmed.

 

ROOTS

Based in Montreal, this brand began with a simple idea: creating personalized layouts without the hassle of designing them yourself. It all started when I began my first year in CÉGEP (a post-secondary school unique to Quebec) and turned to bullet journaling to stay on top of assignments while also tracking my personal growth journey. Bullet journaling is a method of personal organization that doubles as a creative outlet.

However, for those unfamiliar, while bullet journaling offers a fantastic way to personalize your notebooks, it can be time-consuming to create the monthly, weekly, daily, self-development layouts, etc. I wanted to develop something that lets you customize your planner without the tedious effort of doing it yourself.

 

VISION AND GOALS

With products resembling the formatting of books in literature, the vision behind All You Be is rooted in the idea that a planner or notebooks can encapsulate a year - or a chapter- in your life. I firmly believe that our habits and how we spend our days (alongside other factors, of course) can shape our character. So, with this philosophy in mind, I set out to create products that emphasize productivity and progress, with the goal of making you the protagonist in your own story. 

What sets this planner apart is its adaptability, it allows you to truly make it your own by choosing layouts that suit your needs. It also serves as a creative and artistic outlet, offering a blank canvas and an open space to customize it in a way that reflects your personality. My brand greatly values authenticity and creativity while prioritizing self-growth and development.

With the Self-Development Journals, my goal was to create a tool that helps you track your progress, whether it's habits, goals, practicing gratitude, or self-reflection. All You Be offers a tangible way to document your journey: who you were, who you are, and who you aspire to become.

If you’re someone who wants to be more organized or disciplined to make time for the fun things in life, whether you’re detail-oriented, free-spirited, an early bird, a night owl or simply a busy bee juggling work, social commitments and projects/hobbies, then All You Be products are designed for you.

 

COMMUNITY

I’ve always wanted to give back to my community, and that has always been a core mission behind All You Be. When you purchase my products, you're not just investing in yourself, you’re also supporting the Montreal community. I believe in empowering choice, so you have the option to direct 50% of the profits to a Montreal-based nonprofit of your choice or 100% of the profits to support my brand, if you'd prefer not to contribute to the charities partnering with All You Be.

This initiative is meant to encourage local giving, as we often overlook the needs of our own community while global issues take center stage. I also want to remind everyone that it is not a competition, no organization/humanitarian issue is better or more deserving than another. Most importantly, this is about celebrating the incredible organizations that make this world a better place for all.

 

I sincerely hope you enjoy my products and find them helpful, no matter how you choose to use them (you can destroy them for all I care, as long as it stays true to you :D).

All love as always,
Naomi